Raise Awareness of the Kids First License Plate

We all play a role in providing North Carolina’s children with positive, nurturing childhood experiences that foster the healthy growth and development they need to become successful leaders, parents, and community members. The North Carolina Children’s Trust Fund (NC CTF) helps strengthen families and communities by providing funds for parenting programs in North Carolina communities. The Kids First license plate was created to directly benefit NC CTF. Kids First license plate sales help bring evidence-based family strengthening programs to more families and communities. For each additional 500 license plates sold every year, NC CTF receives $7,500 more to put into services that directly benefit children and families in NC.

Spread the Word in Your Organization

  • Staff meetings – set aside time during a staff meeting to present information about NC CTF and the Kids First license plate. Hand out fliers and the brochure with the order form to encourage staff to purchase a license plate.
  • New Employee Orientation – include a flier or postcard and the brochure with the order form in all new employee packets. Set aside time during orientation to talk about NC CTF and the Kids First license plate.
  • Kids First Contest – hold a drawing for all staff who have or purchase a Kids First license plate during April – Child Abuse Prevention Month. Ideas for prizes can include extra time off, gift certificates to local businesses and/or restaurants, and gift baskets. Be creative!
  • Champion for Children Award – recognize staff who own or purchase a Kids First license plate and thank them for their support for children’s bright, healthy future by presenting them with a certificate and hosting a luncheon. 
  • Engage Your Board and Volunteers – your Board of Directors are some of your most dedicated supporters. Include information about NC CTF and the Kids First license plate in Board and volunteer orientation packets. Set aside time during a Board meeting to present information about NC CTF and the Kids First license plate.   

Spread the Word in Your Community

Kids First Campaign – Work with partners in your community to help spread the word.

  • Ask law enforcement, schools, childcare facilities, pediatricians, civic groups, faith organizations, and businesses to distribute Kids First flyers, brochures, and postcards throughout the year. Ask them to hang a poster in their business.
  • Work with schools to distribute information to all students and parents. Ask to present information about your program, NC CTF, and the Kids First license plate at PTA meetings, and teacher staff meetings.
  • Create displays at public libraries, DMVs, rental car companies, car dealerships, service stations, and in post offices.
  • Purchase booth or table space at local festivals and fairs to educate families about your services. Hand out fliers, brochures, or postcards about the Kids First license plate.
  • Ask local grocery stores to print information on their bags.
  • Request that businesses in town display flyers and pledge a small percentage of their profits to child abuse prevention efforts.
  • Place ads in newspapers, magazines, and local other publications.

Engage the Media – work with your local newspapers, magazines, and TV and radio stations to set up interviews to talk about NC CTF and the Kids First license plate. Send a press release to local media outlets about NC CTF and the Kids First license plate. Send a letter to the editor of local newspapers and magazines. Create public service announcements about the Kids First license plate and send them to local media outlets. Local radio stations will also accept scripts for their anchors to read on air. Call into radio talk shows when they are talking about child abuse and neglect prevention to talk about NC CTF.

Community Presentations – Partner with local civic, government, and business organizations to present information about your program to their membership. Include information about how the Kids First license plate is a great way for them to show their commitment to the children in your community. Invite other organizations in your community to join you and share information about their program, as well. This is a great way to show community leaders an overview of prevention efforts in your community.

Workshops/Trainings – Distribute information about the Kids First license plates and NC CTF to all who attend the workshops, trainings, and parenting classes you host.

Online Buzz – Create a buzz in your community!

  • Post a photo of the license plate on your home page with a link to more information. Download a photo of the license plate from www.preventchildabusenc.org/kidsfirst
  • Write a blog post about the Kids First license plate.
  • Post on Facebook with links to information.
  • Pin photos of community members with Kids First plates on Pinterest.
  • Create a hashtag to support the thread of tweets about the Kids First license plates in your community, allowing others to join in, ex: #IputKidsFirst, #KidsFirst, #NCKidsFirst, or #KidsFirstNC.

“Kids First” Awards Luncheon – Sponsor a luncheon to honor individuals in your community who work with children and families. Invite the media, present awards, and recognize the work of your colleagues. Include information about NC CTF and the Kids First license plate in the program and invite everyone in attendance to show their support every day by purchasing a Kids First license plate.

Essay/Poster Contest – Contact local schools and arrange to host an essay or poster contest.  Give the students the theme “Kids First” and provide modest prizes such as trophies or gift certificates. All materials publicizing the event should include information on the Kids First license plates and The North Carolina Children’s Trust Fund.

Family Carnival – Games, rides, food, and fun – who could resist? Contact local businesses and ask them to sponsor this event with specified monetary donations in return for signage, exhibit space, and mentions in all advertising materials. Hand out Kids First license plate information and brochures. 

Kids First Bike Parade – Arrange a route in your local community to be designated for a children’s bike parade. Ask all participants to decorate their bike, wagon, or scooter with a Kids First theme or create their own Kids First license plate. Download a template of the Kids First bike license plate. Have information and fliers to pass out to all participants and spectators. Invite the media to attend for extra attention.

Scavenger Hunt – Host a family scavenger hunt in the community. Place clues around a small area in the community, or make it large by partnering with businesses. Designate participating businesses as Kids First Scavenger Participants with a sign and place clues around town. On each clue, include information about the Kids First license plate and NC CTF. Arrange for a prize for the top three winning teams.

Photo/Poem Contest – Hold a photo or poem contest in local schools or childcare centers. Ask children to submit a photo portraying how children are important to their community. Ask all participants to submit a photo and a written submission of why they think it is important to put Kids First! Put information about NC CTF and the Kids First license plate in all information and guidelines for the contest.

Community Yard Sale – Host a community charity yard sale where you can distribute information with all of your sales, talk with community members, and ask each booth or home to hang a poster somewhere in their sale.  Extend this event by designating some or all of the proceeds to go directly towards purchasing Kids First License Plates.

Tell the World You are a NC CTF Grantee – if you are a NC CTF grantee, include “Funded by NC Children’s Trust Fund” on materials related to your program, your website, and in newsletters and annual reports. 

Tools to help you spread the word about Kids First license plates: 

 

Prevent Child Abuse North Carolina

A chapter of Prevent Child Abuse America

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