Talking About Prevention

Welcome to a new way of thinking and talking about child well-being and child abuse and neglect prevention!

As child advocates, we need to make sure the message we communicate is one that helps people understand our issue and what they can do to help. Our toolkit helps anyone who wants learn how to talk about prevention in a way that helps people understand it and for trainers who are familiar with the messaging techniques and want to train others to use it to build one collective voice across the state.

We offer introduction webinars, information about the messaging strategy, printable go-to guides, tips for trainers, samples, and other resources to help learn how to  talk about child well-being - whether you are here to learn for yourself or to spread this messaging to your organization or community!

Toolkit Pages

The FrameWorks Institute Beginners Guide to Strategic Frame Analysis Course

  • Child Abuse and Neglect Messaging
  • Other Important Elements of a Frame
  • Tools and Resources
  • Examples of Messages

Quick Reference Guide

Print this one-pager to make sure the story, message, or frame you're creating to talk about child well-being is being communicated effectively. If you are a new user, we recommend you go through the toolkit pages first and use this simple Do's and Don'ts cheat sheet to help guide you in your own work when you're ready to try out your new skills! 

"Do's and Don'ts" for Talking About Prevention

Prevent Child Abuse North Carolina

A chapter of Prevent Child Abuse America

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